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KJZZ 91.5 Phoenix

Arts businesses rebound as patrons worry less about the pandemic

Deep into the first quarter of 2022, businesses connected to the arts have seen a financial boost from patrons who feel the worst of the pandemic is behind us.

Cowgirls and Fairies is a new brick-and-mortar artistic boutique in Williams. It's owned and operated by musician and marketer April White.


April White’s 2019 album, “Violet and the Sun,” was the inspiration for a new small business she launched.  

Williams-Grand Canyon News

Business Beat: Cowgirls and Fairies Offers Western Boutique Styles and Music in Williams

Local musician and entrepreneur April White recently announced she is launching Cowgirls and Fairies, a whimsical, experiential boutique that opened its doors in Williams March 5. 
The store is located at Route 66 and 4th Street in downtown Williams and will reflect the inspiration behind her musical project, Violet and the Sun.

Flagstaff Business News

Citing that Williams is a “cute little town where everyone has your back,” musician and entrepreneur April White has opened her newest highly curated business adventure, Cowgirls & Fairies.


Located downtown, Cowgirls & Fairies is an eclectic women’s boutique that White refers to as whimsical and experiential, bringing big city shopping to a small town. “I will be offering a creative combination of luxury and rugged feminine Boho chic, desert cowgirl dresses, Western designer accessories, hats, shoes and boots, belts, purses, jewelry, leather goods, inspirational framed art and soaps.”


Quad Cities Business Journal

Citing that Williams is a “cute little town where everyone has your back,” musician and entrepreneur April White is about to open her newest highly curated business adventure, Cowgirls & Fairies.


Located downtown, Cowgirls & Fairies is an eclectic women’s boutique that White refers to as whimsical and experiential, bringing big city shopping to a small town. “I will be offering a creative combination of luxury and rugged feminine Boho chic, desert cowgirl dresses, Western designer accessories, hats, shoes and boots, belts, purses, jewelry, leather goods, inspirational framed art and soaps.”

Press Release

Local musician and entrepreneur April White announced today she is launching Cowgirls and Fairies, a whimsical, experiential boutique that will open its doors on March 5. The highly-curated store, located at Route 66 and 4th St. in downtown Williams, AZ, will reflect the inspiration behind her musical project, Violet and the Sun. 


Cowgirls and Fairies will give locals and tourists alike an opportunity to experience the ethereal pop sounds of Violet and the Sun in a fully-immersive way, featuring original art installations and collaborations between White and other Arizona-based creatives.